A few brands & businesses I’ve worked with.

COUNTRY ROAD SWISSE BEAUTY BENEFIT COSMETICS AUSTRALIAN OPEN RATTLE STYLE VOGUE LIVING

MYER SUPRé TIKTOK HEY BUD SKINCARE STONE AND STRAND ALEXANDER OLCH

Campaign concept, editorial copy, social and blog content. Output: 3min film, online editorial, social and digital content. Click here to view editorial.

COUNTRY ROAD (THE MAKING OF)

“You can find it in every moment of guidance, resilience and adoration. A love that endures for generations. Undefinable, Unbreakable, Unconditional. Today we celebrate you, Mum, and the power of a bond that can’t be undone.”

Campaign concept, editorial copy (featuring 3x chapters that reflected each mother’s story: Guidance, Resilience, Adoration) film script and direction. Output: 1"30 film, online editorial, social and digital content.

COUNTRY ROAD (UNCONDITIONAL, Mother’s Day 2021)

Campaign concept, social content strategy, influencer strategy, messaging, development, catalogue copy. Output: 30" TVC, OOH, VM, 4x cataloguea, social & digital content, immersive store experience. Click here to view full campaign details.

MYER christmas 2023 (MAKE YOUR MERRY MEANINGFUL)

Campaign concept, social content strategy, messaging, development, catalogue copy. Output: 30" TVC, OOH, VM, 4x catalogues, social & digital content, immersive store experience.

MYER MYER christmas 2023 (the season is the reason)

Campaign concept, social content strategy, motion concept, campaign copy for 5x categories, PR amplification. Output: OOH, Social content, eDM, 5x motion pieces, new editorial brand strategy for Myer.

MYER (summer 2025 platform)

Campaign concept, copy, VM concept, infographic concept & copy, content hub creative. Output: OOH, digital assets, eDM, content hub, immersive store experience.

MYER (know more glow more)

Campaign concept, copy, social content strategy, VM concept, catalogue copy, talent interviews. Output: OOH, VM, catalogue, social content, immersive store experience.

MYER (It’s our thing, Father’s Day 2024)

“To feel my best, I know I need to nourish inside as well as outside. My morning self care rituals remind me to always go beyond the surface. That’s where the beauty is. Glow Deeper with Swisse.”

Concept development and copywriting for the launch of 2x product ranges. Output: Digital content, 30" & 15" TVC, VM, OOH.

SWISSE BEAUTY (GLow deeper & Renew you)

Campaign to launch the Swisse Hair, Skin and Nails supplement in the SEA market. Output: 30" & 15" TVC, OOH, social content.

SWISSE (Beauty INSIDE OUT)

Creative consulting on brand direction, copy and content strategy. Output: Brand name, TOV guide, website copy, content creation, editorial content, Partnerships strategy.

Rattle Style (Brand CREATIVE)

“Empowering mums to rediscover themselves through style.”

Merchandise campaign concept development, copywriting, key messaging. Output: OOH, website, VM.

Australian open 2023 (own the story)

Product naming convention, packaging copy. Output: Product packaging, eDM copy.

Hey Bud (packaging rebrand)

Campaign concept, copy, content strategy, content creation, influencer marketing. Output: Print zine, social content, Supré Foundation product line, social competition to drive UGC.

Supré (The power project)

I prefer words, but get in touch if you’d like to talk numbers.

Please note: I love working with emerging, female- founded and minority-owned businesses, so I am happy to discuss pricing based on project needs or company size if required. Just let me know!

Let’s chisme.

SOCIAL

linkedin.com/in/vanessabruzzaniti/ @nessnessxo

Phone

(+61) 407 273 094

Email

vanessa.bruzzaniti@gmail.com